Technical readiness resource

AI crawler blocked? Check the 403 before rewriting your content

Investigate denied requests, firewall challenges, and login screens when a public page works in your browser but fails in an audit.

A 403 means the server refused that request. A working logged-in browser session does not establish that an independent crawler can retrieve the same page.

Capture the failed request details

Record the exact URL, timestamp, and response status from the audit. Open the URL in a private browser window. If possible, compare the request with your server or CDN logs. A login requirement, access policy, or challenge rule may explain the difference; do not assume the page’s text is the cause.

Adjust only the rule you can justify

Confirm whether the route is intended to be public. Review the rule that denied the scanner and test a narrowly scoped change. Avoid disabling the entire firewall or treating a user-agent string as proof of crawler identity. Keep account pages and private APIs protected.

Check the content after access succeeds

A 200 response might still contain a challenge page. Look for your expected heading and main content in the actual response. SiteReadyFor.SI records failed page retrieval and can flag sparse HTML, but it does not automatically bypass firewalls or certify every bot’s access. Rescan after the host-side change and compare the same URL.

References

Check your own website next.

Run an on-demand audit across crawler access, content retrieval, JSON-LD, sitemaps, and llms.txt.

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